Singapore
Cliff
Founder, Strategy
Singapore
ultra runnercrypto usertech experimentooor
Social · Content · Events for financial technology
We make complex financial products easy to trust.
Social, content, events and launches for payments, fintech and digital asset companies.
In good company.
From global names to growing challengers, we've worked with some pretty interesting people across fintech, technology and beyond.
Latest work
Power the Leap with Antom: 2C2P's next chapter
With a new CEO and a new chapter under Ant International, 2C2P refreshed its brand. We crafted the new tagline and a distinctive visual mnemonic, and launched it with a new brand film.
- FilmBrand refresh & filmNew tagline, visual mnemonic and launch film
- 15K→55K+Growing a LinkedIn communityFrom 15K to 55K+ followers through organic content.See 2C2P on LinkedIn →
- 447%Paid media for whitepaper downloadsResults were tracking at 25% of target; the campaign delivered a 447% increase in leads
The RegenLFG Model
Good work needs good people. Not more people.
Not every brief needs an army. We bring together the right specialists for the job, without unnecessary layers or one-size-fits-all teams. Just experienced people who know their craft.
The traditional agency way
- Fixed, salaried layers of creative and planning directors
- Overheads built into every brief
- The same team, whatever the task
- Seniors sign off while juniors do the work
The RegenLFG Model
- The right specialists for each brief
- Only the expertise your project needs
- Senior specialists, 20+ years each, hands-on
- Flexible teams that grow with the project
The right people make all the difference.
Fintech content marketing and thought leadershipe.g. explaining a complex payments product
Journalism-trained writersThey interview your product and compliance experts to get the facts right.
Campaign ideas & taglinesA launch or rebrand
Conceptual copywriters & art directorsSharp ideas and memorable lines, from people who know how to make them stick.
VideoBrand films, explainers, event coverage
Film directorsThey tell stories with camera, cut and pacing, working with our long-time production partner, Bare Independent.
Brand & designIdentities, systems and collaterals
Graphic designersThey build visual systems that signal credibility.
The network
A global creative network.
Many cities, one crew.
Senior talent in London, Buenos Aires, São Paulo and Singapore, plus a wider bench across Southeast Asia. Your business is looked after from Singapore, on Singapore time: one point of contact, a crew that moves fast.
Singapore
Amanda
Business Director, Project Management
Singapore
bts armysmallhodlor
Singapore
Bernice
Art Director
Singapore
sleepshopeat
View portfolio →
Singapore
Charlie
Strategist
Singapore
ang moh aussietries to be funnyquite a mate
Singapore
Soohan
Strategist
Singapore
mr perfectruns fastvery naggy
London
Ginny
Creative Director (Art)
Swedish · London, UK
farm lifeartsdog
São Paulo
Gui
Creative Director (Copy)
Brazilian · São Paulo, Brazil
crypto userai maxxingfunny af
View portfolio →
Buenos Aires
Merv
Creative Director (Art & Copy)
American · Buenos Aires, Argentina
tells good jokescrypto useralways happy
View portfolio →These are just some of the good people we work with. Between us, we've been behind some of the best brand and creative work in crypto, helped launch Samsung's first foldable phone in 2019, and helped shape the Fanta brand. The team changes with the brief, so you get the right minds in the room.
BARE INDEPENDENT
Film production partner
Our long-time independent film production partner in Singapore. We team up to make stories look as good as they sound. bareindependent.com
Events & production
Not just marketing. We build it too.
We design and produce fintech events, exhibition booths and brand activations, from Singapore FinTech Festival showcases to Web3 community events. We turn technical products into experiences people can see, explore and remember.
Event experience design
Guest journeys, zoning, content placement and activations, all built around one clear outcome.
Booth design & build
Exhibition booths for fintech brands, from concept and messaging to the finished space on the show floor.
Summits & activations
Invite-only summits, panels, experience zones, installations and merch.
Event video
Brand films and on-the-ground coverage.
Solutions
From the big thinking to the tiny details.
Great work doesn't happen in silos. We connect strategy, creativity and execution to build brands, create campaigns and deliver experiences that make an impact.
Whether you need us from start to finish or just for a little extra firepower, we've got you covered.
Brand identity
More than a sharp logo. We shape positioning, messaging and visual identities that make brands distinctive, credible and worth remembering.
Content strategy
From payments and treasury to tokenisation and Web3, we turn complicated subjects into content people actually want to read, watch and share.
Video production
From brand films to bite-sized explainers, we bring stories to life in ways that capture attention and make the message stick.
Influencer marketing
The right voices, not just the biggest names. Building creator partnerships that reach relevant communities and spark genuine engagement.
Event production
Booths, summits and brand activations, from the first concept to the design details that make people stop and stay.
Digital marketing
Campaigns that connect content, community and conversion to drive measurable results.
Selected work
Case studies
Organic social growth
Content strategy · Brand identity
Ant International x 2C2P
Before the acquisition, we grew 2C2P's LinkedIn from 15K to 55K+, all organic, with content grounded in the payments landscape. After it joined Ant International, we created its new identity.
View case study →
Events & activations
Event production
Ant International x 2C2P Merchant Summit
To mark 2C2P's 20th anniversary, we brought merchant partners from across Southeast Asia together for its first-ever invite-only summit at South Beach Hotel, Singapore. Themed “Elevating Payments”, the event featured bespoke centrepiece installations and the premiere of 2C2P's first brand film.
View case study →
Events & activations
Event production
Empowering Ambitions with Ant International
We brought Ant International’s “Tech for Growth” vision to life at Singapore FinTech Festival, creating an engaging brand experience in an exhibition space that welcomed over 1,000 attendees. From interactive demo zones and multilingual messaging to a live payment showcase with LiHO, we turned complex payment solutions into tangible, real-world experiences.
View case study →
Brand launches & identity
Brand identity · Video production
Power the Leap with Antom
With 2C2P entering a new chapter under Ant International, we helped redefine its brand through a new tagline, distinctive visual mnemonic and brand film. The refresh brought greater consistency and recognition across its marketing communications while staying true to the brand's identity.
View case study →
Paid performance
Digital Marketing · Media
Ant International x 2C2P Whitepaper Campaign
From just 25% of its target to a 447% increase in leads. We turned around 2C2P's underperforming whitepaper campaign through smarter audience exclusions, creative testing and native-language localisation, driving significant improvements in campaign performance.
View case study →
Events & activations
Event production
Kaia Summit
A bold new direction for Kaia, shifting the conversation from gaming to stablecoins. Under the theme “Shaping the Stablecoin Wave”, we designed and produced a full-day summit featuring industry panels, immersive experience zones and interactive activations, creating a platform to introduce Kaia’s new vision and spark conversations around the future of stablecoins.
View case study →
Events & activations
Concept · Design
Heineken Santa’s Takeover
Heineken wanted to help its partner bars sell more over the festive season. Inspired by degen culture, we gave Santa a glow-up with a simple mechanic: spend, spin, win. A digital jackpot concept with instant gratification and customised prizes.
View case study →
Events & activations
Event production
Ride the Kaia Wave
More than a rebrand launch, Kaia’s first event was designed to turn brand awareness into action. Bringing “Ride the Kaia Wave” to life, we transformed the guest journey into an immersive brand experience, with every touchpoint strategically designed to build understanding, spark interest and drive sign-ups for the Kaia Wave Program.
View case study →
Organic social growth
Content strategy · Event production
Klima Dubai Hours
Keeping Klima in the conversation at one of crypto’s biggest events. At TOKEN2049 Dubai, we turned real-time insights from panels, sessions and industry conversations into timely, relevant content across RWA, DeFi and stablecoins, reinforcing Klima’s active presence in the sectors shaping the future of crypto.
View case study →
Brand launches & identity
Brand identity · Video production
Klima Protocol Brand Identity
From KlimaDAO to Klima Protocol, we shaped a new brand identity around the shell, symbolising protection, value and evolution. Through a distinctive visual language, campaign videos and social content, we made complex DeFi concepts more accessible and brought Klima’s next chapter to life.
View case study →
Influencer marketing
Influencer marketing
Kaia Wave Program
For the Kaia Wave Program with LINE, we collaborated with partner agencies including Animoca Brands, putting each grant winning game studio's US$10K behind the right creators from their rosters across five markets. Over four months: 228 creators, 59 campaigns, 81 Telegram groups, 5M+ impressions and 200K engagements.
View case study →
Influencer marketing
Influencer marketing · Social media management
$Klima Fair Launch
When Klima moved to a new chain and a new token model, the easy option was to make the switch quietly. Klima chose the opposite. It invested in trusted crypto voices, including Boxmining, Crypto Rover and Axel Bitblaze, so the move would be seen, heard and openly discussed. Our role was simple: get the project as much attention as possible on X. We grew and managed Klima’s X channel, built the influencer strategy and coordinated creator content across X and YouTube, keeping the community informed and engaged throughout the transition. Klima had no booth at TOKEN2049 Dubai, so we created content from the live event on real world assets, DeFi and stablecoins, the categories its new launch sits in, and pushed it on X through Klima’s channel and the creators to get as many eyes on it as possible.
View case study →
Film & video
Video Production
Amplify your Payments Ambition Series
Putting real businesses at the heart of the payments story. Through a merchant spotlight series, we brought 2C2P’s “Amplifying Your Payments Ambition” promise to life, showing how its payment solutions help merchants streamline transactions, improve customer experiences and support business growth. The series reinforced 2C2P’s position as a growth partner while building relevance across new industry verticals.
View case study →
Websites
E-commerce · Website
Yixing Xuan Teahouse Website Revamp
Bringing over three decades of tea heritage to a new generation. We took this little teahouse on Tanjong Pagar Road, rated 4.9 on Google, from a very traditional-looking website to a proper working online shop, powered by Shopify on WordPress, helping it stay resilient in today’s market.
View case study →
Brand launches & identity
Brand identity
Rev X Group Brand Identity
Challenging the conventions of financial advisory. For RevX Group, an agency under AIA, we developed a bold brand identity built around its entrepreneurial spirit and ambition to do things differently. Anchored by a distinctive X, the visual system combines expressive typography, striking colours and dynamic design elements to establish a confident, disruptive presence in a traditionally conservative industry.
View case study →What we do
- Brand strategy
- Positioning
- Identity design
- Copywriting
- Content
- Film & video
- Social
- Digital marketing
- Media & performance
- Creator partnerships
- Events
- Exhibitions & activations
How we work
There's a method to our madness.
1. Get to know you
We ask questions, challenge assumptions and get to the heart of what you're trying to achieve.
2. Find your people
We pull together the people this brief needs: the RegenLFG Model.
3. Make good stuff
We turn technical details into a clear creative idea, then make it.
4. Make it count
From brand awareness to lead generation and onboarding, we connect the work to an outcome that matters.
Complimentary first consult
No brief? No problem.
We love getting involved early, when the possibilities are still wide open. Here's what we can explore together before you commit to a project.
Category landscape
A look at the market, the competition and the space your brand could own.
Your online presence
We review your digital marketing presence, looking for strengths, gaps and quick wins.
What's next
We share early ideas for positioning, messaging or marketing your product more clearly.
Some clients like to safeguard their budgets, and some just prefer to do their due diligence. We respect that, and honestly, we love it. Take the ideas with you if you like. Good relationships start transparent.
Let's build what's next.
Launching a product, entering a market or heading to a major industry event? Tell us about it.
[email protected]Pioneers, every era.
Different times, same instinct: go first.
